Halo Insights

In October 2020, Amazon Halo introduced “insights” to help customers interpret their raw health data across domains and connect the dots between their actions and results.

PROJECT OVERVIEW
Role

As a lead designer, I designed health insights as part of the Amazon Halo launch in 2020. A year later, I led a longitudinal study and 2 brainstorms to shape the future product strategy for Insights.

Team

  • 1 Visual Designer
  • 1 Copy Writer

Stakeholder

  • 1 PM
  • 20 engineers & 2 SDMs
  • 1 medical expert
Problem

Customers are overwhelmed by the amount of data they need to read and interpret in the Halo app. They would like to understand their health quickly and learn about ways to improve their health.

Solution

Insights are easy-scannable bite sizes of info that inform customers whether their biometrics are within the recommended range, how they are doing week over week, and their overall health trend.

exploring concepts
design complexity

Building Insights involved solving complex problem from both design and technical perspectives. It required CX thinking on: how to visualize the Insights, how to keep the content personal and dynamic, and when to surface them to customers.

technical complexity

On the tech side, we needed to build an infrastructure and logic to generate insights based on medical science, trends in data, and biometrics correlation.

early explorations

This complexity, combined with being new to Halo, required me to ramp up quickly on Halo’s domains, biometrics and medical science. In addition, I started mocking up the concepts to gain more clarity from stakeholders.

Information hierarchy
Types of insights
BUILDing TEMPLATES

After exploring different types of insights, I realized that building templates, rather than bespoke cards per insight type, would allow the program to scale and maintain CX consistency.

The templates empowered the Insights engineering team to build all P0 Insight cards (~40 total), covering 10+ biometrics across the Activity, Sleep and Tone domains.

Showing customer obsession, I conducted customer interviews with a group of Axle beta testers to understand their personal interpretation of their shown insights. The customer feedback validated that the designs were versatile and personal enough to inspire action. I helped present these findings to VP/leadership during the Insights program PRFAQ review and got the alignment to move forward.

templates
Illustration system
LAUNCH

Insights was launched successfully to customers in Q4-2020 with a high CSAT (Customer Satisfaction) score of 5.8 (out of 7.0). A few months later, the team was able to onboard domain teams to build their own insights with the template I defined.

I just wanted to say I was pleasantly surprised by this [Activity Insights card] in the app – what a nice feature.

Anecdotal customer feedback