Things.

about work

I am Jie Li, a product designer with 14 years of professional experience currently working at Amazon, based in Seattle.

Coming from a strong background in Engineering and Design, I thrive by solving ambiguous problems and building 0-1 products in a collaborative environment. I’ve designed products in a wide range of domain areas including – Streaming entertainment, health & wellness, devices, shopping, and enterprise data visualizations.

lET’S CHAT

Design strength

Thrive in ambiguity

I specialize in building 0-1 products with complex user flows and rich data. I see ambiguity as an opportunity to shape the product direction. I work backward from data, create hypotheses, define solutions, test to gather insights. I create a shared understanding among stakeholders by organizing brainstorms, leading workshops, and presenting.

Collaboration & Influence

My multidisciplinary background enables me to have a better understanding of what my cross-functional partners value and their objectives.
With the understanding of those, the design not only delights users but is better received by stakeholders. Moreover, it brings significant business impact.

System Thinking

In addition to my strong commitment to delivering a delightful experience under time constraints and resource constraints, I am also a proactive system thinker who always focuses on delivering scalable design frameworks and UI patterns that work end-to-end as well as in the long term.

“A Product Manager’s dream UX designer, Jie is known for strong commitment to deadlines, great communication, and thorough documentation. All of which leaves you confident that a complex program is on the rails when Jie is owning it. I had the pleasure of managing Jie for over 2 years while she was a Sr. UX Designer for Amazon Halo. Her broad talents allow her to work end-to-end from information architecture, to wire framing, to prototyping and user testing, to UI design, and even visual design. To future proof her designs and technical implimentations, she always thinks beyond the immediate scope and advocates for building in scalable ways. I highly recommend Jie for any team needing a strong Sr. UX Designer to own their top priorities.”

– Sr. manager of UX and Research at Amazon

Projects

Halo Rise

Successfully launched the latest Halo contactless sleep tracking device in 2022. As the design lead, I owned end-to-end CX spanning the Halo app, hardware, the Alexa app, and Echo devices. I oversaw the project from initial concepts to implementation in 1.5 years while working with 50+ cross-org stakeholders.

Halo Insights

Led design of health insights as part of Amazon Halo launch in 2020. Increased CSAT (customer satisfaction) from 5.3 to 5.5 (out of 7). A year later, I led a longitudinal study and 2 brainstorms to shape the future product strategy for Insights.

Amazon Retail

Led and owned the end-to-end Customer Q&A experience that encompasses multiple customer touchpoints on Amazon.com Desktop and mobile app, with millions of users in 14 countries.

Alexa Sleep

I designed Amazon’s first multimodal CX in the health domain through a collaboration project between Alexa and Halo. This experience empowers users to learn about their health through interacting with Alexa anywhere and anytime.

Qumulo Core

As one of the two funding designers, I designed multiple features and data viz for the enterprise software Qumulo Core, which was launched to thousands of enterprise customers in 2016.

Past experience

Amazon One Medical, Seattle – Principal UX Designer (2023/09 – 2025/07)
  • Successfully presented the design directions to VP-level leadership and got alignment through numerous tactical and strategic design artifacts.
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Amazon Halo, Seattle – Senior UX Designer (2020/04 – 2023/04)
  • Successfully led the latest Halo contactless sleep tracking device launch. Owned end-to-end mobile app and device UX from initial concepts to implementation in 1.5 years while working with 50+ cross-org stakeholders.
  • Delivered design solutions and patterns across multiple Halo programs: Halo 1st and 2nd gen devices; Health Insights; Sleep; and Alexa integration.
  • Successfully presented the design directions to VP-level leadership and got alignment through numerous tactical and strategic design artifacts.
  • Actively participated in the team hiring process and mentored junior designers on the team through leading by example.
Amazon Retail, Seattle — UX Designer (2017/06 -2020/04)
  • Led and owned the end-to-end Customer Q&A experience that encompasses multiple customer touchpoints on Amazon.com Desktop and mobile app, with millions of users in 14 countries.
  • Independently managed projects schedule and prioritization. Developed and maintained design patterns that are scalable in other product areas. 
  • Conducted user research, and competitor analysis and led brainstorms to help define product vision. Proactively advocated and pitched ideas that raise the UX bar.
Qumulo, Seattle — UX Designer (06/2013 – 06/2017)
  • As one of two funding designers in the company, led end-to-end design efforts for the enterprise product ‘Qumulo Core’, which was launched in 2015
    for over 1000 enterprise users.
  • Oversaw all aspects of product design from conception to launch in a fast-paced agile development environment.
  • Conducted user research with customers onsite or remotely. Iterated design by leveraging customer feedback and usability findings.
  • Co-created UX patterns library and design style guide.
 Univ. of Washington — MS in Information Management (2012 – 2014)

Course:
IMT 540 Design Methods for Interaction and Systems
COM 597 Interaction Design: Practice
HCDE 411 Information Visualization
IMT 541 Enterprise Information Systems Analysis & Design
IMT 587 Principles of Information Project Management

Beijing Unvi. of Posts and Telecom — B.S. in Software Engineering (2008 – 2012)

Course:
Data Structure and Algorithm
Computer Science
Software Engineering Scrum
Web Design and Applications
Project Management